AR brings together digital elements and the real environment the user is in, all in real time. Just by pointing the camera of your smart device at an object in the real world, you get an extraordinary immersive experience enhanced by virtual 3D models or useful information.
And the possibilities for marketing are endless.
In e-commerce and m-commerce, virtual product visualization helps to radically reduce the number of product returns. Also AR can be used as a tool for promoting products anywhere: in store, at home or on the street. You can even use it to gamify your customer’s interaction with you.